{"title":"Fresh Fish \u0026 Fillets","description":"\u003cp\u003eClean, carefully prepared fish for the everyday table and the special one — delicate white fish that cook in moments, silver-skinned whole fish that plate beautifully, and even-cut pieces built for consistent results.\u003c\/p\u003e\n\u003cp\u003eReady to cook straight from the pack: grill, pan-sear, steam, bake or serve raw.\u003c\/p\u003e","products":[{"product_id":"delicate-silver-fish-fresh-tender","title":"Delicate Silver Fish, Fresh and Tender","description":"\u003cp\u003eSlender, translucent fish with pristine white flesh and a clean, subtly sweet flavour — a delicacy prized as much for its tenderness as for the way it looks on the plate.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFreshly caught for peak flavour and texture\u003c\/li\u003e\n\u003cli\u003eNaturally low in fat, high in protein and rich in omega-3\u003c\/li\u003e\n\u003cli\u003eBarely any preparation needed — ready to cook or serve raw\u003c\/li\u003e\n\u003cli\u003eDelicate, sweet flesh that needs very little seasoning\u003c\/li\u003e\n\u003cli\u003eGlistening silver-white appearance that lifts any dish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout This Product\u003c\/h3\u003e\n\u003cp\u003eThese small, slender fish are handled gently and prepared precisely, which is what preserves their natural tenderness and that faint translucence you look for in really fresh stock. Uniform in size and shape, they cook evenly and behave predictably whether you fry, steam or poach them.\u003c\/p\u003e\n\u003cp\u003eThe flavour is mild and clean rather than assertive, so they carry delicate aromatics beautifully — ginger, spring onion, a little white pepper — without being overwhelmed by them. That same quality makes them a natural fit for lighter Asian cooking.\u003c\/p\u003e\n\u003cp\u003eThey are a genuinely versatile ingredient: crisp them in a light batter, fold them through egg, drop them into a simmering broth, or serve them simply dressed. Whatever you do, they cook in moments.\u003c\/p\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Fresh silver fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e White and translucent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ Shape:\u003c\/strong\u003e Small and slender\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack weight:\u003c\/strong\u003e 2 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFamily dinners and special occasions\u003c\/li\u003e\n\u003cli\u003eSoups, stews and stir-fries\u003c\/li\u003e\n\u003cli\u003eSeafood platters and appetisers\u003c\/li\u003e\n\u003cli\u003eRice and noodle dishes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EDMUND GREENWOOD","offers":[{"title":"Default Title","offer_id":50207486640266,"sku":"DELICATESILVERFISHFRESHT","price":79.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/0762\/7914\/files\/p2_1.jpg?v=1789543713"},{"product_id":"fresh-silver-pomfret-premium-quality","title":"Fresh Silver Pomfret, Premium Quality","description":"\u003cp\u003eA premium whole fish with sleek silver scales, firm flaky flesh and a delicate, clean flavour that suits almost every cooking method you can name.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFreshly caught, with firm flesh and a sweet, clean finish\u003c\/li\u003e\n\u003cli\u003eSuperb raw, grilled, steamed or pan-seared\u003c\/li\u003e\n\u003cli\u003eNaturally rich in omega-3 fatty acids\u003c\/li\u003e\n\u003cli\u003eComes cleaned and prepared — no scaling, no fuss\u003c\/li\u003e\n\u003cli\u003eSleek silver skin that makes a beautiful table centrepiece\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout This Product\u003c\/h3\u003e\n\u003cp\u003eThe flesh is firm yet flaky, and it absorbs marinades and seasonings unusually well without losing its own character. Handled meticulously from catch to pack, it reaches your kitchen in pristine condition — bright-eyed, tight-scaled and ready to cook.\u003c\/p\u003e\n\u003cp\u003eBecause the flavour is delicate rather than strong, it rewards simple treatment: a hot pan, a little oil, salt and a squeeze of citrus is often all it needs. It also holds up to stronger companions — black bean, chilli, tamarind — when you want something bolder.\u003c\/p\u003e\n\u003cp\u003eMedium-sized and oval-bodied, it portions neatly for individual servings or shared plates, and the even thickness means it cooks through consistently from edge to centre.\u003c\/p\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Fresh whole fish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Silver skin with white flesh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ Shape:\u003c\/strong\u003e Medium, oval-shaped body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack weight:\u003c\/strong\u003e 2 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSashimi and fine dining\u003c\/li\u003e\n\u003cli\u003eGrilling, steaming and pan-frying\u003c\/li\u003e\n\u003cli\u003eRestaurant menus\u003c\/li\u003e\n\u003cli\u003eFamily meals and celebrations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"EDMUND GREENWOOD","offers":[{"title":"Default Title","offer_id":50207489982602,"sku":"FRESHSILVERPOMFRETPREMIU","price":89.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/0762\/7914\/files\/p3_1.jpg?v=1789543744"},{"product_id":"fresh-tender-fish-fillets","title":"Fresh Tender Fish Fillets","description":"\u003cp\u003eTender, evenly cut pieces with a delicate flavour that takes on seasonings beautifully — a genuinely easy win for a busy weeknight.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly prepared with clean, precise cuts for even cooking\u003c\/li\u003e\n\u003cli\u003eTender texture and a subtle, accommodating flavour\u003c\/li\u003e\n\u003cli\u003eConveniently portioned — no trimming, no waste\u003c\/li\u003e\n\u003cli\u003eRich in omega-3 fatty acids and essential nutrients\u003c\/li\u003e\n\u003cli\u003eSourced from sustainable fisheries\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout This Product\u003c\/h3\u003e\n\u003cp\u003eUniform in size and thickness, these pieces cook through at the same rate, which removes the usual guesswork from pan-searing or baking. The clean cuts and bright colour are a fair reflection of how fresh the stock is.\u003c\/p\u003e\n\u003cp\u003eThe flavour is mild and gently sweet, so it works with almost any direction you take it — a squeeze of lemon and a hot pan, a soy and ginger glaze, a creamy sauce, or a spicy rub. It absorbs marinades well without turning mushy.\u003c\/p\u003e\n\u003cp\u003eNaturally lean and high in protein, it is a sensible choice for anyone eating lighter without wanting to compromise on flavour. 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